Open city
The provincial capital city, municipality directly under the central government and the national economic developed city;
Economically developed two or three line city in East China, North China business;
The court has not yet developed business city layout.
The choice of the lot
Close to a large commercial center, business center, exhibition center, recreation center, transportation center, trading center, with support for adequate source;
Visibility and advertising effect is good;
Convenient traffic;
Peripheral complete catering, commercial facilities.
Property conditions
Construction area of 2500 square meters to 6000 square meters;
The room number, Hanting Hanting All Seasons: 80 - 120, 150 - 200 Hanting inn;
The surrounding import and smooth and have a certain amount of parking spaces;
System (transformation):
The amount of water is not less than 3000 tons / month, water inlet pipe diameter not less than DN100;
Electricity is not less than 3KVA/;
A gas pipeline access or access;
Into the municipal sewage pipe network;
Heating (North China) and other facilities in place;
The property of clear property rights;
Property must be carried out according to the standard of Chinese front courtyard renovation.
[to] money
Decoration investment more than 5000000;
The joining fee of 20 - 300000;
Opening costs about 300000;
Working capital of not less than 300000.
[investment]
In a city of Hanting Express as an example. Hotel construction area of 3500 square meters, 100 rooms, an annual rent of 1.5 yuan / m2 / day, the annual average rental rate of 90%, the average price of 200 yuan, the simulation proceeds join in Chinese front courtyard of (for reference only):
An annual sales income: 100 rooms *90%*200 yuan *365 day =657 million
The annual business gross profit rate (:55% hypothesis)
The annual business gross margin: 6570000 yuan *55%=361.35 yuan
Real estate leasing fee: 3500 square meters *1.5 yuan *365 day =191.62 million
The main cost (brand franchise fees and support fee):657 yuan *5%=32.85 yuan
The annual cash flow: 3613500 yuan -191.62 yuan -32.85 yuan =136.88 yuan
The total investment (cost of renovation and opening costs + franchise fee):550 yuan +30 yuan +30 yuan =610 yuan
The payback period of investment: 6100000 yuan /136.88 yuan ≈ 4.5 years
Charging policy
Franchise period: 8 years
Franchise fee (disposable):3000 yuan / inter (not less than 200000, less than 300000)
Chartered margin (disposable):10 million (contract expires refund)
Franchise brand use fee: Monthly revenues of 3% (optional bundled joined)
Franchise brand support fee: Monthly revenues of 2% (optional bundled joined)
The central reservation fee: 20 yuan / night
PMS system: the initial installation fee of 10000 yuan fee, maintenance fee 1000 yuan / month
Construction coordination fee (during construction):8000 yuan / month
Binding to new
09 years, the court took the lead in the introduction of new joined the way -- "bundling" franchise, the franchise income and Hanting tightly, risk sharing, benefit sharing with you.
The signing of the contract, the court according to the project area and the surrounding market conditions and join in business negotiation business objectives, such as stores the actual operation is not up to the expected goal, is Chinese front courtyard will be proportional relief join in administration fee, until not charge management fees; such as operating performance than expected index, the Han court will have excess profits.
The new preferential policy
09 years in March, Chinese front courtyard has launched a series of preferential policies for the joining fee:
By joining the project December 31, 2009 new signing from construction coordination fee;
Continuous join in Chinese front courtyard, a one-time franchise fee discount: second store 30 percent off, third 40 percent off... And so on, the lowest 100000 yuan
Chinese front courtyard to apply to join the project from the project location, property condition, investment cost and operation fields is expected to make a scientific assessment, only pre assessment with Hanting requirements and can make the franchisee and Chinese front courtyard to obtain a win-win project can become Hanting stores.
The basic elements of project evaluation:
Regional market conditions and business atmosphere: is close to the business center, business center, exhibition center, education resource intensive areas, transportation hubs or other rich sources of regional.
Visual property: whether near the crossroads or road side, striking to see, good advertising effect.
Traffic conditions: near the main road, the traffic flow is good, the import channel unimpeded convenience, two-way traffic, no fence or green belt.
Peripheral: whether there is a complete catering, entertainment, shopping, leisure and other living facilities.
Government planning: because the hotel business cycle is long, the elements of the government planning for the project is also important.
Cost: we have a very mature calculation method of cost and benefit analysis of your project, general rooms one room rental costs should be controlled within the expected price of less than 30%.
Social relations: join in the local good social relations, to the hotel management, the normal operation, the license cooperation development has a great relationship.
Rivals: accommodation industry, various types of three kilometers within the business situation surrounding the project, including four or five Stars Hotel, Econo Hotel, such as large-scale sauna accommodation industry (number of rooms, the average price, the average occupancy rate).